Seller's Center

Why You Need a Realtor

We will help you establish a fair asking price for your home, using current market data only available to members of the Multiple Listing Service (MLS.) Many home sellers underprice their homes. That commission you are trying to avoid could actually be recovered plus more by pricing the house right!

We will promote your home to other agents and list it in the MLS database. All realtor members can access the information, and one of them may have the perfect buyer.

We create, pay for, and place advertising for you, including in our own magazine, other media, and on the internet.

We will place interior and exterior photographs of your home on our website, www.suzannecook.com, which is linked to all of the major internet search engines. Your home will be listed on Realtor.com, a website owned by the National Association of Realtors. Many of us create virtual tours, letting a buyer preview your home. They may like what they see, and add it to the list of properties they want to view, or decide it does not meet their needs, relieving you of the hassle of preparing it to show to a buyer who “walks in and walks out.”

We will schedule appointments to show your home to prospective buyers, even when you are not there. Your home is for sale, seven days a week, twelve hours a day, while you attend to other responsibilities!

We will “weed out” buyers who may not qualify for a mortgage.

We will help you negotiate the sales price and other conditions of a contract with the buyer’s agent.

“How can I obtain the absolute best price for my home?”

Most buyers make the decision about a house purchase within the first few minutes of seeing the property. It is important that the lighting be right, the scenery perfect. The stage is then set for buyers to see your home to its best advantage. Some other suggestions, with little or no cost involved, are:

  1. Eliminate clutter. Closets look twice as big if they are half full. Get rid of or store things you are not using. Removing excess furniture will visually expand the room.
  2. Clean up. Probably the most important point, it’s a proven fact that a clean house will sell for more money than a dirty one!
  3. Fix up. The house should be in excellent working order. Special attention should be paid to the kitchen and its appliances. This room is almost always at the top of a buyers list.
  4. Make repairs. In the long run, you will pay for deferred maintenance. In most sales, a buyer will have a professional home inspector examine your house. If many items are found in need of repair, the buyer loses confidence in his choice and may withdraw from the sales agreement.
  5. Use light. Wash your windows and let in as much natural light as possible. Indirect lighting, like lamplight, is more appealing in the bedrooms, while brighter lights n the kitchen show off the workspace. Dining room chandeliers show off to their best advantage when they are turned on!
  6. Eliminate strong personal statements. A buyer needs to feel like your house can become his home. Put away personal collections and all but a few family photos. The kitchen should look like a model home.
  7. Establish a focal point. Try to give the buyer something to remember! A charming area rug, flowers on the table, or a fire in the fireplace on a chilly morning will all add to the buyer’s impression of your home.
  8. Consider music. Sometimes the quiet of a home is enough, but you can add to the sensory experience by having soft, relaxing music in the background.
  9. Eliminate odors. Offensive odors from pets, smoking or cooking can be disastrous. You can create the “new house smell” by having carpets cleaned and opening windows to let in fresh air and sunlight. A simmering cinnamon potpourri is pleasant, but avoid candles with too sweet or too strong an aroma.
  10. Choose the right real estate agent! Our Realtors probably know a lot more about the business of selling a home than you do.

“How long will it take to sell my home?”

Home sales in our area have been excellent for the past several years! We work hard to get results for you quickly, but there are three factors that we do not control:

  1. Location: The single factor with the greatest effect on value is location. The desirability of being located within a given neighborhood is basic to a property’s fair market value. Locations without heavy traffic, road noise, or other negative factors are preferred
  2. Competition: Every buyer makes a decision about which home to buy and how much it’s worth based on choices available at the time. The inventory of homes a buyer will compare to yours is constantly changing. We will provide you with continuing information of changes that may affect the sale of your home.
  3. Timing: This is the condition of the real estate market at the time of the sale. It maybe a seller’s market or a buyer’s market. We will develop and implement a marketing strategy to fit the conditions existing at the time your property is for sale.

Sold!

After you decide on acceptable terms for the sale of your home, sit back and be patient! While the buyer is arranging financing, we will be working with the title company to accumulate all the data needed for them to prepare documents. We will keep you informed on the progress of the sale. You can concentrate on the more important matter of packing and moving to your new home.